Saudi Arabia is rapidly ascending as the new epicenter of global events—generating an impressive USD 17.6 billion in economic impact between 2023 and 2025.

That total includes USD 5.2 billion in direct spend and a further USD 12.4 billion in on-site transactions. That’s on par with mega-events such as the International Olympic Committee – IOC‘s Olympics and the FIFA World Cup.

With Tahaluf—a joint venture mentioned in 36% of cabinet conversations—as the driving force behind these mega-gatherings, the events sector has become a showcase for what’s possible when ambition meets execution.

Over 1 million attendees are expected in 2025 alone—with around 100,000 of them traveling from abroad. The sheer scale is not only reshaping business tourism but also amplifying Saudi Arabia’s broader Saudi Vision 2030 goals.

For companies looking to expand, the message is clear: Saudi Arabia’s events boom offers fertile ground across multiple sectors—from hospitality and aviation to tech and professional services.

Tapping into Saudi Arabia’s events ecosystem now is akin to entering a high-growth market at its early stage—where opportunities are both abundant and within reach.